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Celebrate Summer with Free Metallic Flash Tattoos

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Celebrate the arrival of summer with FREE (because who doesn't love that word!) metallic flash tattoos with any FROCK purchase. While supplies last ladies so hurry! Just add one to your cart with your purchase at use code: SKINISIN at the checkout. 

Snap some photos and tag #frockla @frocklosangeles to be featured by us on Instagram. Oh and, don't forget the sunscreen. 

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Jen Atkin Bans Basic Buns

Basic buns are out! Up your hair game (and gym hair game for that matter) with Jen Atkin's collection of hair accessories. We love her hair cuff so much we are carrying it in 5 different colors (gold, gloss gold, rose gold, gunmetal and silver)! Conceal your hair tie with an edgy cuff that also doubles [...]

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Taylor Vs. Kim - Style Battle

We love #REMAKEWORLD and their take on the Taylor vs. Kim drama. Whose side are you on? At least in terms of fashion, we're taking cues from Kim and her daily glam style. Check out these grabs and read the full article here. Photos: Global Grind, Mirror, Daily Mail1. Mel, Long Wrap Dress Gown With Pockets in [...]

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The Ultimate Guide to Undergarments - Under Every Type of Garment

FROCK designer and stylist Victoria Tik has spent over seven years designing slinky, backless, bodycon, and intricate cut-out styles. Through her experience with design and red carpet styling, she has build up a dossier of tips and an arsenal in her styling kit to combat any kind of undergarment dilemma. Here are seven of her best rules [...]

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Get this Look - The Fall Transition

Transitioning into Fall is easy with careful layering. This month's issue of net-a-porter's The Edit illustrates it in such a bold way we had to make it our own.Don't put away your summer maxis, instead, layer them over high-impact long sleeve tops in corresponding colors. Portray your inner fashion blogger by pairing with masculine loafers [...]

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Bridesmaids Dresses You'll Actually Wear Again (under $250)

You've been asked to be a bridesmaid and your first thought .(after feeling really honored,) is that you'll be marching down the aisle in a hideous dress you've spent too much money on and will never wear again. Part of the exercise in living a sustainable life is finding things that have multi-uses; that obviously includes [...]

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​How Laid Off, Bay Area Besties Started Their Urban, LA Fashion Line

I met Victoria Tik and Ian Maxion at their manufacturer's workshop in downtown L.A. so they could show me some new pieces from their brand Frock L.A., and take me on a little stroll through LA's garment district. When they began Frock five years ago, their small start-up fashion brand's emphasis on local manufacturing and [...]

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Our Biggest Sale of the Year!

We're having our Summer Sale! Shop now for an extra 30% off already reduced clearance items for up 85% off. 

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Flash Tattoos Are Here (and in Color)

Check out our colorful (you didn't think they just came in metals did you?) new selection of flash tattoos, only $4.65. At this rate, Summer never has to end! 

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